![]() That includes flash banners, animations, pop-ups, and other unnecessary elements. Avoid “flashy” objects that get in the way of browsing. So clearly, your website needs to be mobile-friendly if you want to attract a significant share of the online market.Ī mobile-friendly website is easy to navigate. Mobile devices accounted for 65.85% of global traffic in October 2022. The design is optimized for multiple devices. Therefore, the homepage is the best place to nail your value proposition so prospects choose to stay on your website. When a visitor arrives on your homepage, your design needs to compel them to stick around. The design communicates a compelling value proposition. The best homepages avoid corporate jargon and eliminate fluff. The design resonates with the target audience.Ī homepage needs to be narrowly focused - speaking to the right people in their language. Steven Krugg sums it up best in his bestselling book, Don't Make Me Think: If visitors can’t identify what it is you do within seconds, they won’t stick around long. However, most businesses still need to answer these questions so that each visitor knows they’re in the right place. If you’re a well-known brand or company (i.e., Coca-Cola), you can get away with not having to describe who you are and what you do. The design clearly answers who you are, what you do, and how visitors can engage with your site. Not every page is perfect, but the best website designs get many of these elements right. 1.All of the homepage designs shown here combine the following elements. 13 unique website footer designsĬheck out these 13 websites that do footer designs the right way. Laying out navigational links in a website footer design may give your website an SEO boost and help it gain traction in organic search engine results. Presenting a sitemap or other inline links gives them a better structure to help determine what your web design is about. When Google web crawlers scan through a website, one of the factors they analyze is the number of relevant links. Footers can boost search engine optimization All of the content leading up to this may very well make someone ready to enter in their email address and come that much closer to becoming a loyal customer. If you want someone to sign up for a newsletter, begin a subscription to a product or service, or collect email addresses in another way, a website footer may be the last chance to gather this important customer information. Footers are a no-nonsense part of a design that presents practical information that would be out of place anywhere else. They may also contain legal information and a copyright symbol. This final bit of copy may occupy a small space, but it can have a big impact on how someone will engage with the rest of a design.įooters also provide a place to put in all of the necessary contact information like the physical address, phone number, email signup, and other details someone may need to know. ![]() This can make the difference as to whether they’ll follow through on calls to action or go further into the rest of the website. Whether it’s a tagline or some other summation of a brand’s products or services, a footer leaves you with one last impression. Website footers communicate relevant information The best website footers are like a microcosm of the rest of a web design, encapsulating the most important parts of it, giving someone direct access with a well-structured list of navigational options. They may have further questions or other areas they want to explore. ![]() Let's say someone has looked through all of the landing page content and ends up at the bottom of the page. Instead, the footer can function as a gateway to other content, display enticing social icons, gather email addresses, and further communicate information that people would need to know. Though a footer may be an element tucked away at the very bottom of a webpage, it doesn’t mean the end to a user’s experience. After all the time and effort it takes to design a website, it's tempting to want to neglect this final piece. Why footer design mattersīehold the footer. ![]() Before we look at examples of unique footers, let’s discuss why footers are important. But a footer acts as a passage to further engagement. ![]()
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